Bridgestone: One Team, One Planet

The Bridgestone Americas environmental mission is to help ensure a healthy environment for current and future generations. This commitment to a more sustainable society is a reflection of the Bridgestone Essence and is evident in our mission’s three main objectives.

The first is to be in harmony with nature. Bridgestone believes that “we are all in this together” – One Team, One Planet. – and every business has a part to play and a responsibility to uphold. Bridgestone has taken on the responsibility of contributing to biodiversity protection through habitat enhancement on the land we own, through leading environmental education programs and through promoting environmental research for innovation in their products at their R&D facilities.

Their second objective is to value natural resources. They continually work to decrease the amount of natural resources required for their products and processes through operational improvements and their product designs. They also continue to decrease the amount of waste they generate. For example, their tire plants are nearly 99% efficient in producing saleable tires, i.e. less than 2% are scrap.

The last objective is to reduce their CO2 and other significant emissions. They continually work to reduce these emissions, not only in their direct footprint, but also within the lifecycle of their products. Their corporate goal is to reduce CO2 emissions by 25% before 2020. They have invested their time and money in their value chain in many innovative partnerships, including the EPA’s SmartWay program. Likewise, they have invested greatly in educating consumers on how they can conserve fuel and lengthen the useful life of their tires and vehicles through educational programs.

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