M/T: Official Sponsor Of The ADR Extreme Fan Experience

The American Drag Racing League (ADRL) Extreme Fan Experience presented by Mickey Thompson is a brand new fan appreciation program developed in cooperation with the ADRL for the 2011 racing series.

Through this special program, candidates will enter to win at the Mickey Thompson trailer located in the midway and winners will be drawn and announced during the event. In total, there will be six groups of three winning fans: two groups will be selected each Friday, and four groups will be selected each Saturday. Winners will earn a chance for that up-close racing experience in a behind-the-scenes look at ADRL in action. They'll also receive a Mickey Thompson t-shirt, as well as a guided tour of the starting line, finish line, pits, VIP suite and media room. All winners will also be featured in the live Internet broadcast and on the ADRL website.

Personal interaction with fans is important to us, said Carl Robinson, Motorsports Manager, Mickey Thompson Performance Tires & Wheels. We attend each ADRL event to provide service to racers by supplying tires, mounting and balancing but we are also there to talk to fans about our street related products. This gives us a great tool to make that interaction possible.

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