Expansion to provide fuel saving opportunities for crossover and SUV owners without sacrificing treadwear or wet performance
Bridgestone Americas Tire Operations, LLC (BATO) announces a 13-size
expansion of its Dueler H/L 422 Ecopia tire line, bringing more
crossover and SUV owners a fuel saving tire option. The line launched in
early 2010 with seven sizes.
The Dueler H/L 422 Ecopia was engineered for the cost- and
environment-conscious CUV, SUV and light truck owners. In recent
testing, the Dueler H/L 422 Ecopia showed a 42 percent improvement in
rolling efficiency over a conventional Bridgestone tire, which
contributes to both improved fuel economy and reduced carbon emissions.
"At Bridgestone Americas, we believe that regardless of the type of
vehicle you choose to drive, you should be able to save a little at the
pump and make a difference in helping create a cleaner environment for
future generations to enjoy," said Larry Magee, President, Consumer Tire
U.S. & Canada, BATO. "The Dueler H/L 422 Ecopia exemplifies our
latest efforts to help reduce the environmental impact of our light
truck products, and is yet another step in our ongoing mission to
improve the overall environmental performance of our products."
The line features several fuel-saving technologies and performance enhancing designs, including:
Fuel Saver Sidewall Compound that helps lower rolling resistance by both
returning more energy back to the tire and reducing heat generation
compared to normal sidewalls
A silica-based fuel saving tread compound that helps to deliver improved
rolling resistance, which contributes to reduced fuel consumption and
CO2 emissions while delivering strong wet traction
Circumferential grooves to help channel water out of the footprint area
to improve resistance to hydroplaning The use of low aromatic oils in
tire compounds, resulting in a reduced carbon footprint
The announcement of the Dueler H/L 422 Ecopia expansion comes on the
heels of the announcement of a 24-size extension of the Ecopia EP422,
the Dueler's sister all-season passenger product. Since launching in
2010, Bridgestone has expanded its Ecopia family of brands by 37 sizes.
With the line expansion, there will be 61 sizes of Ecopia products
available ranging from 15- to 20-inch in both OE and replacement
markets. (Note: The 9-size Ecopia EP100 was discontinued in 2011.)
The Dueler H/L 422 Ecopia is another key product that helps Bridgestone
reach its global goal to improve tire rolling resistance by 25 percent
in all of its products, resulting in less fuel use and CO2 emissions
while driving by the year 2020 (based on a 2005 benchmark). The company
also strives to reduce CO2 from its entire product lifecycle by 35
percent per sales by the same year.
The Ecopia line of tires is the crown jewel of the company's new
Eco-Products distinction, which identifies Bridgestone's products with
the highest levels of environmentally conscious construction and
performance.
"It's our goal in developing Bridgestone Eco-Products to not only infuse
our tires with attributes that are better for the environment, but also
improve our customer's overall driving experience," said Rod
Hutchinson, Product Manager for Bridgestone Americas Tire Operations.
"The Dueler H/L 422 Ecopia has been designed with the crossover vehicle
in mind and has been fine tuned for improvements in ride comfort and
noise, as well as improved fuel economy."
To help consumers understand the cost savings benefits of Ecopia
products, BATO has created a fuel calculator that shows how much money
they can save in fuel over the life of their tires.
Fuel calculator link: http://bridgestonetire.com/FuelCalculator/
The Ecopia line is produced at BATO facilities in Aiken County, S.C.,
and Wilson, N.C. (Note: Some sizes also produced in Cuenevaca, Mexico).
BATO's Aiken County plant was the first tire manufacturing facility in
the world to earn LEED (Leadership in Energy and Environmental Design)
Silver Certification from the U.S. Green Building Council in February
2010, and both the Aiken County and Wilson facilities are home to
Certified Wildlife Habitats, a conservation program aligned with the
efforts of Bridgestone Corporation's "One Team, One Planet" global
environmental initiative.
Original Article
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